JC the Sales Guy: Ethical selling

Posted September 10, 2009

I’m about to head off to the Commission Junction University 2009 conference in Santa Barbara. I know, I lead a rough life.

I posted a contribution from Nicole at RetailMinded.com on preparing for a trade show. I hope it helps you as much as it helped me.

This will be my first conference as an active vendor. I attended a few shows when I was in pharma, but I was there for meetings and had no responsibility for prospecting and selling at the event.

With a new role come new goals for the conference.

Kind of silly to go without a goal. I’ve got a couple:

1) Promote our client’s programs. This is the overt reason for the trip.

2) Prospect for new clients. Yep, there is a reason the boss is taking the  Sales Guy with him.

3) Learn about the industry. Sure, I’ve been around sales for a long time, but I’m new to the Affiliate Marketing scene. this is my first chance to get a feel for the state of the industry and my company’s place in it.

4) Pick up an award! mgecom, inc. is a finalist for the CJYou 2009 Agency of the Year Award. We have very high hopes that we will return home with some new hardware and bragging rights.

I may not be able to influence the award (although I’ll try… ethically of course), but I will certainly work on behalf of our current customers and let that example impress the prospects that are there. The challenge will be in balancing my sales goal with my educational goal. At any rate. I am sure that this conference will be a huge success.

Check back late next week for a recap of what I learned, and see if I met my 4 goals.